What Is a Communications Manager?


You Will Learn.

  • What a Communications Manager is. 
  • What the responsibilities of a Communications Manager are.  
  • What qualifications a Communications Manager needs.
  • What skills a Communications Manager needs.  
  • Who employs a Communications Manager.
  • The average salary of a Communications Manager.
  • Where the latest Communications Manager jobs are and how to apply for them.
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What Is a Communications Manager?

A Communications Manager is responsible for developing and implementing strategic communication plans for an organisation. They oversee internal and external communications, including media relations, public relations, corporate messaging, and digital communications. 

Their role involves crafting compelling content, managing media inquiries, maintaining brand consistency, and fostering positive relationships with stakeholders. Communications Managers play a crucial role in shaping an organisation's image, managing crises, and ensuring effective communication with employees, customers, and the public. 

They often work closely with senior executives and collaborate with cross-functional teams to convey key messages and achieve organisational goals.

What Are the Responsibilities of a Communications Manager?

While working as a Communications Manager, you will be required to: 

  • Develop and implement comprehensive communication strategies and plans.
  • Craft and distribute internal and external communications, including press releases, newsletters, and company announcements.
  • Manage media relations, including responding to inquiries, arranging interviews, and preparing spokespersons.
  • Monitor and analyse media coverage and industry trends to inform communication strategies.
  • Maintain and uphold brand guidelines and ensure consistent messaging across all communication channels.
  • Manage and update the organisation's website, social media accounts, and other digital communication platforms.
  • Create compelling content for various channels, such as blog posts, articles, and speeches.
  • Coordinate and manage corporate events, conferences, and speaking engagements.
  • Oversee crisis communications and develop strategies for managing and mitigating reputational risks.
  • Collaborate with cross-functional teams, including marketing, HR, and executive leadership, to align communication efforts with organisational goals.
  • Develop relationships with key stakeholders, including media outlets, industry influencers, and community organisations.
  • Provide guidance and support to senior executives on communication matters, including speechwriting and media training.
  • Conduct research and market analysis to identify communication opportunities and target audiences.
  • Monitor and manage online reputation, responding to customer feedback and reviews.
  • Stay updated on industry trends, best practices, and emerging technologies to enhance communication strategies and tactics.

Frequently Asked Questions

To become a Communications Manager, individuals typically need a combination of education, skills, and experience. A bachelor's degree in communications, public relations, journalism, or a related field is commonly required. 

Communications Managers require proficiency in digital communication platforms, social media management, and content creation.

Relevant professional certifications, such as those offered by the Chartered Institute of Public Relations (CIPR), can also enhance a candidate's credibility and employability. 

Previous experience in communications, public relations, or a related role is often necessary, and demonstrated expertise in strategic planning, media relations, and crisis management is advantageous.

On average, a Communications Manager in the UK earns between £35,000 to £55,000 per year.

The salary range can extend beyond this depending on various factors such as the level of responsibility, the industry, and the geographical location.

Communications Managers are employed by a diverse range of organisations, including local authorities, corporations, non-profit organisations, government agencies, educational institutions, healthcare organisations, and PR agencies. 

Large corporations often have in-house communication departments where Communications Managers oversee internal and external communication strategies. 

Non-profit organisations rely on Communications Managers to raise awareness, engage donors, and communicate their mission. 

Government agencies require Communications Managers to handle public information, campaigns, and stakeholder relations. 

Educational institutions hire Communications Managers to manage their reputation, student recruitment, and internal communication. 

PR agencies employ Communications Managers to provide strategic communication services to clients from various industries.

What Skills Does a Communications Manager Need?

Key skills of a Communications Manager include: 

  • Excellent written and verbal communication skills.
  • Strong storytelling and message development abilities.
  • Proficiency in crafting compelling content for different mediums.
  • Ability to tailor communication to different target audiences.
  • Active listening skills and the ability to understand and address diverse perspectives.
  • Expertise in adapting communication style for various channels (e.g, press releases, social media and speeches).
  • Media relations expertise and familiarity with the media landscape.
  • Ability to build and maintain relationships with journalists and media outlets.
  • Experience in managing media inquiries and conducting media interviews.
  • Crisis communication and reputation management skills.
  • Knowledge of public relations strategies and tactics.
  • Ability to develop and execute media campaigns and press releases.
  • Proficiency in digital communication platforms, social media management, and content creation.
  • Familiarity with SEO (Search Engine Optimisation) and online analytics.
  • Ability to develop and implement digital marketing strategies.

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