5 Ways to Show Appreciation to Your Clients This Christmas
08 Jul, 20251-2 minutes
In this blog, you will learn:
- Why it is important to show appreciation to your clients at Christmas.
- 5 ways to show appreciation to your clients this Christmas.
- More about our accountancy recruitment services to help you recruit for roles for your practice.
It’s Christmas, the season of goodwill, mince pies and merrily wrapping up the year with a little joy. As the holidays commence, it's the perfect time to show appreciation to those around you whether that be family, friends, colleagues or even clients.
In accountancy practices where strong client relationships are built on trust and reliability, taking the time to show gratitude during the festive season goes a long way.
No matter the time of year, acknowledging your clients and making them feel valued is essential and adds a touch festive cheer to their day. During the busy Christmas period that recognition can become even more meaningful as it offers a moment of genuine connection and gratitude in the midst of end of year pressures, workloads and schedules.
In this guide, discover five festive ways to show appreciation to your clients and let them know they’re on the nice list this Christmas. It’s a great way to build stronger relationships that carry into the new year!
Why is it important to show appreciation to your clients at Christmas?
Over time, clients often become more than just that, they are trusted partners who have consistently chosen your accountancy services, which is why it is a nice touch to show your appreciation.
Christmas is the perfect opportunity for this, however, it doesn’t need to be about spending a fortune, it’s about taking the time to show your gratitude and making clients feel valued. A thoughtful Christmas gift, accompanied by a thank you note or a kind gesture, will go a long way in conveying your appreciation and can be an effective way to solidify the relationship with your client for the year ahead.
Ensuring clients continue to engage with your accountancy practice should also be part of your growth strategy. By showing appreciation, you can create deeper connections and set your accountancy practice apart.
How to show appreciation to your clients this Christmas
5 ways to show appreciation to your clients this Christmas:
- Give a gift.
- Send a personalised Christmas card.
- Publicly acknowledge them.
- Make a donation to a charity of their choice.
- Sponsor a tree or carbon offset scheme in their name.
Give a gift
Tis the season of giving! Giving gifts at Christmas is a well-known tradition to show appreciation or express gratitude. Giving a gift to clients is a great way to show appreciation and enhance the holiday spirit, and it doesn’t have to break the bank.
Rather than focus on the cost of the gift, focus on the thought behind it to show clients you appreciate them beyond seasonal pleasantries and standard gifts.
Try to make the gift as personal, useful and meaningful as possible. For example, if your client is passionate about sustainability, consider gifting them something made out of recycled materials to reduce waste.
If your client has reached a big milestone this year, such as a business anniversary or successful expansion, consider a custom-framed quote or certificate celebrating their achievement. These thoughtful presents and special touches reinforce the relationship and trust you’ve built.
If you’re not sure what to get clients, a hamper of goodies is a great option and can go a long way. Treats can be dispersed around the office, or clients can take them home and share them with their families and friends at Christmas.
Send a personalised Christmas card
Sending Christmas cards is still a meaningful tradition for many people. This year, why not use the opportunity of writing a card to convey your gratitude to your clients?
You never know, receiving a Christmas thank you card might be just what your client needs to give them a morale boost at a busy time of year. The practice of hand writing a card is a powerful gesture as it takes time and consideration. Sending a personalised card in the post, rather than an e-card, shows that your practice goes the extra mile.
Taking the time to be sincere and thanking clients for their work can strengthen your relationship and show that you are enthusiastic about continuing your working journey together.
In the Christmas card, you could talk about your future working relationship and express excitement for what you hope to achieve together in the year ahead.
Publicly acknowledge them
A great way to thank your clients this Christmas is to publicly acknowledge them and shout about how much you appreciate them - as long as they do not need to remain anonymous!
Adding Christmas spirit to your social media channels and online presence is a fun way to spread festive cheer and express gratitude to clients. Particularly if you don’t often see clients in person, a public thank you or social media post recognising them can be just as meaningful.
With permission, highlight client achievements in your holiday newsletter or on your social media channels. A ‘Client Spotlight’ is an opportunity to celebrate your clients input and dedication, plus it promotes their business and your partnership.
As long as your social media post or video is personal and memorable, you can ensure that your gratitude feels genuine and leaves a lasting impression on your clients. With a shoutout you can mention things which you and your client have worked on and highlight successes and achievements. Granting this visibility and recognition not only shows appreciation but positions your clients as key collaborators in your practices success.
Make a donation to a charity of their choice
In the spirit of giving and generosity, instead of a gift, making a charitable donation on behalf of your clients can be a great way to show you appreciate them.
Choose a charity or cause that is meaningful to your clients and aligns with their values, or if you’re unsure of what charity to support, ask your clients to be a part of the choosing process. Involving clients in something meaningful outside of business can strengthen your partnership even further.
With a donation you know your charitable gift will have a positive impact and genuinely help people that need it the most. By extending your generosity and positivity to those in need, you show that your values go beyond business and reflect a deeper commitment to community.
Sponsor a tree or carbon offset scheme in their name
Instead of a gift under the tree, why not give your clients a planted tree? A great alternative to sending a Christmas gift is to sponsor a tree or fund a carbon offset scheme in their name.
Through platforms like One Tree Planted or Carma Earth, practices can show their appreciation in an environmentally-conscious way. Such platforms allow practices to make donations or provide financial support for projects that reduce greenhouse gas emissions, effectively counterbalancing the clients own carbon footprint.
As part of your thank you gift, send your clients a certificate showing their impact. By showing appreciation to clients in this manner, you are also driving brand awareness and showing clients that gestures and gratitude can align with a greater purpose.
Discover what Accountancy & Finance professionals are looking for in a job
As a specialist accountancy and finance recruitment agency, we understand how to support accountancy practices and private sector businesses in their mission to attract, engage and retain the best talent.
After conducting extensive research with accountancy and finance professionals, we compiled the What Accountancy & Finance Professionals Are Really Looking for in a Job in 2025 report.
The report delves into the key factors shaping job preferences and expectations within the industry and uncovers topics such as preferred salary, perks, benefits, work flexibility and work culture.
Read the full What Accountancy & Finance Professionals Are Really Looking for in a Job in 2025 report here.
Accountancy recruitment services
As specialist accountancy recruiters, we support practices nationwide with their permanent recruitment needs.
Whether you’re searching for a tax, audit or payroll specialist, we will help you to find whoever you need to make your practice thrive.
If you’re struggling to fill a vacancy, why not get in touch with Management Consultant Lauren Fisher on 01772 954200 to see how we can help?
Accountancy jobs
If you’re searching for your next accountancy job, why not take a look at the latest vacancies, or simply upload your CV to be notified when a relevant position becomes available.
Meet Lauren Fisher
Who is Spencer Clarke Group?
Established in 2017, we’re an award winning and progressive recruitment agency based in the heart of the North West. Our reputation is built on trust, expertise and an unwavering commitment to exceed expectations.
In 2024, we were named Recruitment Agency of the Year at the prestigious Recruiter Awards, an accolade we are extremely proud of.
We operate in two sectors:
In eleven specialisms:
Healthcare, Social Care & Nursing
Corporate Functions & Business Support
Related Posts
How to Tap Into the Hidden Accounting Talent Pool
17 Apr, 2025
